Food shopping and eating out
Food shopping in Spain is easy to get used to: one big chain leads, discounters are growing, and every city has covered markets. The bigger adjustment is the clock, with lunch as the main meal and dinner late.
In 30 seconds
- Mercadona has about 27% of the grocery market, followed by Carrefour, Lidl, Eroski and Dia; prices vary a lot between chains, especially in Madrid
- Basic foods such as bread, milk, eggs, fruit, vegetables and olive oil carry 4% IVA, most other food 10%, and alcohol and sugary drinks 21%
- Tipping is voluntary by law; a table or cover charge is not allowed, tap water is free if you ask, and you must be 18 to buy alcohol
The main shops
| Shop | What it’s like | Closest UK feel |
|---|---|---|
| Mercadona | The market leader, with 27.2% of grocery spending in early 2026. Short range, strong own brands and ready meals | A mix of Tesco and Aldi |
| Carrefour | Hypermarkets, supermarkets and Carrefour Market and Express shops: 9% of the market | Tesco or Sainsbury’s |
| Lidl | Discounter, growing: 7.3% of the market, up from 6.8% a year earlier | Lidl UK |
| Dia | Neighbourhood supermarkets and franchises: 4%, also growing | A Co-op or Tesco Express |
| Regional chains | Eroski (4.2%), Consum (3.8%, strong around Valencia and Alicante), Alcampo, Ahorramás and others | Regional chains |
| Covered markets | Every city has municipal markets for fresh food, such as La Boqueria and the rest of Barcelona’s municipal market network, and the Mercado Central in Valencia | Local markets |
Own brands (marca blanca) keep gaining ground across the big chains.
What a shop costs
The consumer organisation OCU checks the price of a basket of 244 everyday products every year. In its September 2026 study:
- The basket cost €6,602 a year on average (about £5,595), roughly €127 a week. It is a fixed list of products, not what a household actually spends
- Prices rose 1.8% in a year, the smallest rise in 5 years, but OCU says food prices are up 39.5% over 5 years
- Choosing the cheapest shop saved €1,310 a year on average (about £1,110), and up to €4,381 in Madrid, where the gap between shops is widest
- The cheapest chains were Supermercados Dani, Family Cash, Tifer, Alcampo and Supeco; the dearest Hipercor, El Corte Inglés, Supercor and Sánchez Romero. Mercadona, Lidl, Aldi, Consum and Carrefour Market lowered prices
- The Valencian Community and Murcia were the cheapest regions
For a full budget, use the cost of living calculator and Cost of living in Spain.
IVA (VAT) on food in 2026
| Rate | What it covers |
|---|---|
| 4% | Bread and bread flour, milk, cheese, eggs, fruit, vegetables, pulses, tubers and cereals that are natural products, and olive oil |
| 10% | Most other food, and drinking water. Also restaurant and café meals and drinks served to eat there |
| 21% | Alcoholic drinks, and soft drinks and juices with added sugar or sweeteners |
Prices on shelves and menus include IVA. OCU points out that if a restaurant’s prices don’t include it, the menu must say so clearly.
Meal times and the menú del día
Lunch (la comida) is the main meal, usually eaten around 2 or 3pm, and many restaurants only serve lunch between about 1pm and 3pm and dinner from about 9pm. Arrive at 5pm and you may only get a drink. A mid-morning snack and an afternoon snack (merienda) fill the gaps.
On weekdays, many restaurants offer a menú del día: a fixed price for the whole meal, chosen from the day’s dishes. The hospitality association Hostelería de España put the average at €14.10 in 2024, up 6.1% in a year. Valencia was among the cheapest cities at €13, Madrid about €14.80 and Barcelona about €15.10.
Your rights when eating out
OCU lists these as illegal:
- Charging for “table service” or a cover charge
- Charging for tap water: it must be served free if you ask for it
- Adding a terrace supplement that isn’t clearly shown on the menu
- Refusing cash. A place can refuse cards, but only if it warns you before you order
- Not having a paper menu (a QR code alone isn’t enough), or listing “market price” without a reference such as a price per kilo
- A bill that doesn’t list each item
OCU calls charging extra for nibbles, milk for your coffee or ice “legal but inconsiderate” when the menu shows the price.
Tipping
No rule obliges you to tip: OCU says the decision is voluntary. Restaurant staff in Spain are usually employed on a contract with at least a living wage. A Spanish hotel group’s guide suggests that at a set lunch, around €1 a person is a kind extra, and at dinner 5% to 10% if you were happy with the service, preferably in cash. Rounding up at a bar is common but not expected.
Alcohol
- Selling or serving alcohol to anyone under 18 is banned by law in every region and autonomous city
- Drinking in the street is illegal in some areas and can bring an on-the-spot fine. Drinks in Spanish bars are often stronger than in the UK
- Some resort areas in the Balearic Islands, such as parts of Magaluf, limit happy hours, open-bar offers and alcohol sales
Tap water
Mains water is tested under national rules. In the Ministry of Health’s 2024 report, 99.3% of test results were graded fit for drinking (apta para el consumo); Madrid scored 99.7%. Taste varies by area. See Laws and customs that catch people out.
What to do next
- Compare a week’s shop at Mercadona and a discounter near you
- Find your nearest municipal market
- Try a weekday menú del día to learn local lunch times
Keep going
- Xataka: Worldpanel supermarket market shares, first four months of 2026 (2026)
- OCU: Supermarket study 2026, it is possible to save €1,310 on the shopping basket (Sep 2026)
- Barcelona City Council: Mercats de Barcelona (municipal markets)
- Mercado Central de Valencia
- Agencia Tributaria: VAT rates applicable in 2026 (PDF)
- Agencia Tributaria: VAT rates (tipos impositivos)
- StudySpanish: Customs around food and meals in Spain
- Directo al Paladar: The menú del día now costs over €14 (Hostelería de España data for 2024)
- OCU: Bad practices and abuses in some bars and restaurants (Jul 2025)
- Catalonia Hotels: Tipping in Spain
- Ministerio de Sanidad: Initiative to prevent the sale and supply of alcohol to minors (PDF)
- GOV.UK: Spain travel advice: safety and security
- Ministerio de Sanidad: Technical report on drinking water quality in Spain, 2024 (PDF)
